VANICURE® Essential Intimate Skincare Routine

VANICURE® Essential Intimate Skincare Routine

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Our skin smoothing easy to use yet highly effective beauty regimen for the V is called the VANICURE®. (Yes, it’s a play off of Manicure & Pedicure).

A daily skincare routine - much like you use for your face but for your pubic area in - 3 easy steps:


VV Cream® Gentle Wash

Made from 98% natural ingredients chosen for their anti-bacterial, anti-inflammatory and skin-softening properties. This plush, cream-gel texture transforms essential skincare into a multi-benefit, daily indulgence.

How to use:
Squeeze a small amount of cleanser onto a soft washcloth or the palm of the hand. Massage into dampened skin. Rinse with warm water. Use as the first step in a daily Vanicure™ skincare routine.


VV Cream® Gentle Exfoliator

The first and only exfoliator developed for the delicate skin of the bikini line.

Refine skin tone and texture while easing ingrown hairs with naturally occurring AHAs and soft exfoliant beads. Dull skin cells are gently swept away, revealing a fresh, glowing V. Use regularly between hair removal treatments for healthier skin and more comfortable regrowth.

How to Use: Apply to dampened skin in small, circular motions. Rinse with lukewarm water and pat dry. Use 2-3 times week as the second step of your Vanicure™.

VV Cream®

Like a multi-benefit BB cream, but made for The V.

This multi-benefit product works to hydrate, smooth, and reduce hyperpigmentation for a soft, glowing result. It also conditions coarse bikini line hair with panthenol, making regrowth a - literally - smoother transition. Unlike an oil, this light lotion absorbs quickly without any residue.

How to use: Lightly towel dry The V and apply a small drop of V V Cream to skin and hair.

Our V. Gentle Promise

Clean, cruelty free, dermatologist and gynecologist vetted, we keep gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of our products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.