Our Story

The Newest Category of Beauty. The Perfect V™

The V is that pretty little triangle sometimes neat, at other times unruly, but always perfect and unique in its’ own personal way. In fact, just like an iconic haircut, how you style your “V” can be a clue to a particular moment in fashion.

We wax, shave, laser, sugar, trim or dye and sometimes even sunbathe - and after all that we expect it to remain beautiful? The delicate skin on our face and décolleté receives our attention day and night after far less strenuous treatment, but when it comes to our V - forget it. Until now....

What is the Perfect V?


The Perfect V™ product line is for anytime or après any kind of hair-removal and always for beauty’s sake. It is pure, indulgent pampering and love for your “V.” It is a multi-tasking luxury skincare formulated to rejuvenate, enhance and beautify the “V.” It’s PH-balanced, dermatologist and gynecologist tested - clean beauty and paraben-free.

Channeling the clean and pure Scandinavian design aesthetic and color palette, The Perfect V™ is a beautifully packaged collection of gentle, effective beauty creams, exfoliators, firming serums, freshening sheets and more. It’s made with Scandinavian-sourced ingredients and vitamin-infused with anti-aging properties. Each product is as beautiful on the inside as the visible results it produces on the “V.” At home, in the salon, the spa—or even on the run our line of products are beautifully designed in sizes for all occasions. Beauty for the V - it's luxury skincare to make that V area look as beautiful as the rest of a woman's body.

The Perfect V

The Perfect V™ was both inspired by and embraces the Scandinavian woman’s lifestyle. Scandinavian women feel comfortable, carefree and confident in their skin, strip in public whatever their age or shape and are at ease with themselves—a very alluring trait. It’s in their DNA, integral to the Scandinavian love of all things natural & simple and makes for a more liberated and beautiful, lifestyle.

Who created this?


The brainchild of Avonda Urben—beauty brand specialist, entrepreneur, and innovator, a New York City native currently residing on the outskirts of Copenhagen—this visionary new product line, was inspired by her experience on both continents and…our “V.” American super polish meets Scandinavian effortless freedom–a compelling combination that created something radical, relevant and definitely overdue.

The Perfect V™ range of beauty products is designed to keep your ‘V’ in shape, and make you feel good all over - whether you want to bare it all, or lose your underwear anywhere, anytime, Fifth Avenue or Strøget.

In the words of the legendary Diana Vreeland, “give them what they never even knew they wanted…” and The Perfect V™ does.

Can even the prettiest lingerie ever compete?