Our Story

The first luxury line of skincare designed and formulated for the V.

What is the Perfect V?


The Perfect V™ product line is for anytime or après any kind of hair-removal and always for beauty’s sake. It is pure, indulgent pampering and love for your “V.” It is a multi-tasking luxury skincare formulated to rejuvenate, enhance and beautify the “V.” It’s PH-balanced, dermatologist and gynecologist tested - clean beauty and paraben-free.

Channeling the clean and pure Scandinavian design aesthetic and color palette, The Perfect V™ is a beautifully packaged collection of gentle, effective beauty creams, exfoliators, firming serums, freshening sheets and more. It’s made with Scandinavian-sourced ingredients and vitamin-infused with anti-aging properties. Each product is as beautiful on the inside as the visible results it produces on the “V.” At home, in the salon, the spa—or even on the run our line of products are beautifully designed in sizes for all occasions. Beauty for the V - it's luxury skincare to make that V area look as beautiful as the rest of a woman's body.

The Perfect V - Our Story

The Perfect V™ was both inspired by and embraces the Scandinavian woman’s lifestyle. Scandinavian women feel comfortable, carefree and confident in their skin, strip in public whatever their age or shape and are at ease with themselves—a very alluring trait. It’s in their DNA, integral to the Scandinavian love of all things natural & simple and makes for a more liberated and beautiful, lifestyle.