Our Founder


An experienced product developer and former beauty executive, founder Avonda Urben created The Perfect V to address the lack of premium skincare made for the bikini area. The development of the brand overlapped with her time living in Copenhagen, Denmark, a place where clean beauty was the norm and body image was approached with relaxed confidence.  The influence of her Scandinavian experience can be seen in the Nordic ingredients, minimal design and body-loving attitude of The Perfect V. 

“I want women to feel confident about their most beautiful part of their body. This new approach in intimate skincare gives women that confidence and positive body image of themselves.”