Our Founder


Who doesn’t want beautiful skin - all over - including the bikini area (top of the stomach, between the thighs, the pubic area and the entire hip area)

That’s why I created the first line of premium skincare developed specifically for the entire bikini area (including where we groom - wax, shave, laser, sugar, use depilatories, trim or simply let it be.....au naturale).

This skin is truly different from the rest of the body and has special skincare needs. These multi-benefit products work together to rebalance skin, ease dryness, neutralize odors and helps prevent and treat hyperpigmentation, red bumps and in-grown hairs.  It’s a good maintenance program to use in between any type of hair removal and for daily general good skincare hygiene.

About Avonda

An experienced product developer and former beauty executive, founder Avonda Urben created The Perfect V to address the lack of premium skincare made for the bikini area. The development of the brand overlapped with her time living in Copenhagen, Denmark, a place where clean beauty was the norm and body image was approached with relaxed confidence.  The influence of her Scandinavian experience can be seen in the Nordic ingredients, minimal design and body-loving attitude of The Perfect V.

“I want women to feel confident about their most beautiful part of their body. This new approach in intimate skincare gives women that confidence and positive body image of themselves.”