Waxing the City


The Latest Trend in Bikini Waxing Will Change your Bikini Line Forever

There are some eternal truths as it relates to bikini waxing: smooth skin, freedom from razors and – despite our best precautionary measures – the occasional ingrown hair. We’ll be honest, bikini lines are a little high maintenance and require extra TLC in order to keep them looking and feeling their best due to dynamic needs. With more sweat glands and a different pH balance than other areas of your body, bikini lines can be temperamental – especially when it comes to hair removal. Enter the greatest thing that has ever happened to bikini lines everywhere: The Vanicure™ from The Perfect V™.

What Is the Vanicure™?

We’re so glad you asked. The Vanicure™ is a three-step system designed to soothe, protect and enhance your bikini line before and after waxes. With a combination of cleansing, exfoliation and moisturizing, The Vanicure™ leaves your skin looking radiant and protected against ingrown hairs and irritation. Free from parabens, alcohol and sulfates, The Vanicure™ is formulated with plant-based, cruelty free, dermatologist and gynecologist-approved ingredients designed to make you feel comfortable and confident in your skin.

Step One: Cleansing

Beginning with the VV Cream™ Gentle Wash, skin is gently cleansed while keeping your body’s natural moisture barrier intact. Lactic acid hydrates the bikini line while horse chestnut works to reduce inflammation as it softens skin. Skin tone is enhanced and brightened with citrus fruit extract.

Step Two: Exfoliation

Scrubs and brushes are great for exfoliating your body, but the VV Cream™ Gentle Exfoliator is the first exfoliator developed specifically with the needs of your bikini line in mind. AHA acids work to gently exfoliate and stimulate cell turnover, resulting in a smooth and rejuvenated bikini line. Jojoba and rose hip oils reduce hyper-pigmentation and even out the skin for a refreshed and gorgeous glow.

Step Three: Moisturize

The final step in The Vanicure™ system combines the efforts of a serum, luminizer, and hydrating cream to ensure your bikini line is radiant, moisturized and soothed. After exfoliation, VV Serum™ calms sensitive skin with squalane and seaweed extract. A bikini wax must, VV Serum™ is formulated with salicylic acid which works to prevent ingrown hairs. The Very V™ Luminizer works to both moisturize the bikini line with Vitamin E extract and highlight the skin with sprout extract, resulting in a bikini line that glows! No Vanicure™ is complete without the finishing touch of VV Cream™ Intensive. An ingrown hair’s enemy, the VV Cream™ Intensive relieves irritation with the help of bilberry fruit extracts while soothing the bikini line to bring out the smoothest, softest bikini line.

The culmination of each step in The Vanicure™ results in a gorgeous, luminous bikini line that will leave you feeling fabulous and free! The Vanicure™ is available in select Waxing the City studios. To find a studio near you, please visit our studio locator.