Daily Mail - Summer 2018

'It’s high time us girls valued our vaginas and WOO WOO was designed to do just that by enabling women to feel unapologetically sexually confident.'

It follows in the footsteps of The Perfect V range, which caused a huge stir on social media last year and launched in the UK for the first time in March 2018.

The Perfect V range, which boasts products such as £23 beauty mist, a £31 exfoliator and even a £39 highlighting cream for the vulva. 

The Perfect V range of highlighters of creams for intimate areas caused social media uproar when it was launched in the UK earlier this year 

The highlighter is designed to 'target the delicate bikini area' with products of the same quality you would use on your face.

The range of eight products on sale exclusively at Harvey Nichols is the brainchild of New Yorker Avonda Urben, a beauty specialist currently living near Copenhagen, who was inspired by the 'carefree confidence that embodies Scandinavian women'.

The innovation caused quite a stir on social media last year with many women feeling particularly alarmed over the concept of a £39 highlighter, which is designed to give 'luminous heightened glow to the V area'